As a marketing assistant at Subtle Luxury, I assisted with the coordination and execution of various marketing activities and Company events. I managed the Company’s social media outlets, maintained product inventory and assisted with sell through strategy incentives. In addition, I planned and coordinated all photo-shoots and logistical arrangements for marketing events.
As an intern at Havas Formula, I assisted the Senior team in securing media coverage in top tier publications, performing industry research and analysis for 10+ client accounts, and conductied daily outreach to print, broadcast and online media. I also tracked and analyzed media hits with complex Excel schedules.
As a PR/ Marketing intern, I wrote articles and press releases promoting the launch of the Company. After pitching to the local newspaper, two of these articles have been published. I have helped redesign and write many of Red Clay’s marketing and promotional materials. I developed and implemented a social media campaign utilizing Facebook, Twitter and Instagram. I also assisted with Red Clay’s soft launch and grand opening this spring.
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